Estimate the number of clicks the campaign should generate.

Estimate the number of clicks the campaign should generate.

• A. Add Impressions
• B. Multiply Impressions x CTR
• C. Divide Impressions by CTR
• D. Subtract CTR from Impressions

Answer: (B)

To estimate how many clicks a campaign will generate, multiply the number of impressions by the click-through rate (CTR). CTR is the fraction of impressions that result in clicks, so clicks = impressions × CTR. For example, with 100,000 impressions and a CTR of 2% (0.02), you’d expect about 2,000 clicks. The other options don’t fit because they don’t convert impressions into clicks: adding impressions just increases exposure, dividing impressions by CTR gives an inverse or per-click metric, and subtracting CTR from impressions mixes units and isn’t meaningful for estimating clicks.

To estimate how many clicks a campaign will generate, multiply the number of impressions by the click-through rate (CTR). CTR is the fraction of impressions that result in clicks, so clicks = impressions × CTR. For example, with 100,000 impressions and a CTR of 2% (0.02), you’d expect about 2,000 clicks. The other options don’t fit because they don’t convert impressions into clicks: adding impressions just increases exposure, dividing impressions by CTR gives an inverse or per-click metric, and subtracting CTR from impressions mixes units and isn’t meaningful for estimating clicks.