In audience research, which item is used to collect data from respondents?

In audience research, which item is used to collect data from respondents?

• A. Tweetdeck
• B. Hashtags
• C. Hootsuite
• D. Survey tool

Answer: (D)

In audience research, collecting responses from people is done with a survey tool. This type of instrument is designed to present questions, capture answers, and export data for analysis, supporting various question formats and distribution methods to reach respondents. The other items serve different purposes: Tweetdeck and Hootsuite are for managing and monitoring social media, not for structured data collection; hashtags help categorize and track conversations but don’t gather responses. So a survey tool is the instrument built to collect data directly from respondents.

In audience research, collecting responses from people is done with a survey tool. This type of instrument is designed to present questions, capture answers, and export data for analysis, supporting various question formats and distribution methods to reach respondents. The other items serve different purposes: Tweetdeck and Hootsuite are for managing and monitoring social media, not for structured data collection; hashtags help categorize and track conversations but don’t gather responses. So a survey tool is the instrument built to collect data directly from respondents.