What type of targeting focuses on where you want video and display ads to be shown?

What type of targeting focuses on where you want video and display ads to be shown?

• A. Audience targeting
• B. Device targeting
• C. Geographic targeting
• D. Content targeting

Answer: (D)

Content targeting focuses on where video and display ads will appear by aligning placements with the content surrounding them. It uses the topic, keywords, or category of a page or video to decide which sites or pages should host the ad, so the ads show up next to relevant content. This is valuable for video and display campaigns because it places ads in environments that match the message, increasing relevance and the likelihood of engagement—think showing a fashion ad on fashion blogs or a tech ad on tech review sites. This differs from audience targeting, which is about who sees the ad; device targeting, which is about the kind of device the viewer uses; and geographic targeting, which is about the viewer’s location.

Content targeting focuses on where video and display ads will appear by aligning placements with the content surrounding them. It uses the topic, keywords, or category of a page or video to decide which sites or pages should host the ad, so the ads show up next to relevant content. This is valuable for video and display campaigns because it places ads in environments that match the message, increasing relevance and the likelihood of engagement—think showing a fashion ad on fashion blogs or a tech ad on tech review sites.

This differs from audience targeting, which is about who sees the ad; device targeting, which is about the kind of device the viewer uses; and geographic targeting, which is about the viewer’s location.